ELECTRONIC CITY CREDENCE

Namma Neighbourhood News

ELECTRONIC CITY CREDENCE

Namma Neighbourhood News

Sarees to Social Impact: Vedaprana's Empowering Journey

Vedaprana Purkayastha
Catalyst for Change
Growing up in a Bengali household, I always saw my mother and grandmothers gracefully draped in sarees. This cultural influence naturally sparked my love for sarees, and that’s how the Facebook Community The Saree Saga was born in 2015.
As I matured, I discovered a passion for creativity, prompting me to leave my job as a digital media editor. I realised I wasn’t born to do a 9 to 5 job. I then founded Veda’s in 2017, collaborating with a few handloom weavers in India. Over the past six years, this journey has transformed me into both a better person and a businesswoman, making me a lot calmer and wiser.
Recognizing the importance of mental health, I also pursued a master’s in psychology in 2021. And now I use this knowledge to support women facing mental health challenges.
Driven by a longstanding interest in social work, I realised my purpose extended beyond personal success. In 2021, I also established the The She Saga Foundation, dedicated to uplifting underprivileged women and children. My journey from a love for sarees to weaving a tapestry of positive change reflects the evolution of not just a businesswoman but a compassionate individual.

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