Without any criticism, our Indian citizens have been greatly influenced by European Couture. Most of it mainly comes from teenagers to adults in their late 20’s. They find it charming and captivating to touch up themselves in Western clothing. Although western clothing may be more comfortable and workable, the people should also not forget their culture because of which traditions over the years may be tarnished. Indian fashion is greatly respected by a number of celebutantes like the Williams sisters who attended the games in Bengaluru wearing beautiful silk sarees. There is absolutely no problem if people are following western fashion but it is important that they do not forget their roots. And then here comes another frequently asked question:

If Indian fashion is really as chic and glamorous, then why has it never caught up to Indians worldwide?

Because we, as a community, lack the understanding of risk management. Rather than finding our own grounds, we prefer to work in a secure environment. Worldwide leadership needs risk-taking along with constant efforts and zeal. How many people actually, after graduating from a tailoring course, want to start their own brand or emporium rather than working as an assistant designer for an established label? That’s correct, not even twenty percent of the total designers are willing to take those risks. It’s just how we’re influenced by international standards of fashion.

Let’s work together to preserve our Indian culture overall for our future generations to gift them as a legacy.