Our Story

The Journey of Just Fresh Point

In the bustling heart of Electronic City, Bangalore — where innovation meets diversity — two passionate software engineers, Durgesh Shobhawat and Gaurav Goyal, set out to reimagine how people experience sweets and snacks. Their shared vision sparked the creation of Just Fresh Point, a brand built on freshness, honesty, and the timeless taste of Indian tradition.

🍬 The Beginning: A Simple Idea with a Bold Vision

Before launching Just Fresh Point, Durgesh and Gaurav worked together at a leading software company in Electronic City, Bangalore.

Coming from strong software engineering backgrounds, both carried deep technical expertise and an understanding of online systems — skills that would later help them seamlessly integrate technology into their business operations.

As long-time friends and food enthusiasts, they noticed a gap in the local market — customers were craving fresh, high-quality sweets and snacks that were also affordable and convenient.

They believed that Freshness should not be a Luxury, but a Daily Experience. With that conviction, they launched Just Fresh Point in 2015 — starting small, but with a big dream.

🎯 A Decade of Dedication and Passion

The early days were filled with challenges — competing with established brands while maintaining both quality and affordability was no easy task.

From personally sourcing ingredients to perfecting recipes and managing doorstep deliveries, both founders worked tirelessly to uphold their promise of “freshness in every bite.”

Their customer-first approach became their hallmark — every piece of feedback mattered, and every loyal customer became part of their growing community.

Over the years, their dedication turned Just Fresh Point into one of Bangalore’s loved brands. In 2025, they proudly celebrate 10 successful years of spreading sweetness, freshness, and joy across the city.

🏆 Building Trust, One Sweet at a Time

Word spread quickly. Locals began recognizing Just Fresh Point not just as a sweet shop, but as a trusted neighborhood brand — a place where purity met taste.

Their signature delights — Super Sponge Rosogolla, Melting Malai Roll, Special Gulab Jamun, and the crowd-favorite Ghee Jalebi — became must-haves for every celebration.

As orders grew, so did their ambitions. While Gaurav focused on operational excellence and product consistency, Durgesh drove innovation in menu engineering, customer engagement, and online presence.

Together, they balanced tradition with technology, integrating digital ordering through Swiggy, Zomato, and WhatsApp, ensuring a seamless and personal experience.

Today, Just Fresh Point processes more than 75,000 orders every month, serving thousands of happy customers across Bangalore.

🏅 Recognition and Milestones

• 🥈 Ranked 8th in Swiggy Restaurant Awards 2025 under Best in Indian Sweets – Bangalore.
• ⭐ Consistently rated 4.6+ across all three outlets on Swiggy.
• 💬 Highly reviewed on both Swiggy and Zomato — loyal customers praise their freshness, taste, and reliable service.
• 📱 Completed 15,000+ Orders in the last 4 months through their automated WhatsApp platform — a free delivery system for direct outlet orders.

🌱 Expanding Horizons

What began as a small outlet in the Concorde Manhattan Apartment, Electronic City, has grown into a multi-outlet success story.

Just Fresh Point’s presence across online delivery platforms and partnerships with corporate clients and residential communities reflects their growing influence and trust.

Today, the brand stands as a shining example of modern entrepreneurship rooted in Indian values — freshness, authenticity, and community.

Durgesh and Gaurav envision expanding their footprint across Bangalore and beyond, bringing “freshness and flavor closer to every home.”

For them, this journey is not just about business growth — it’s about building smiles, preserving traditions, and earning trust — one sweet at a time.

❤️ Acknowledgment

A heartfelt acknowledgment goes to their wives — Harsha Vaishnaw and Tanvi Gupta — whose unwavering support has been instrumental. From managing bulk packaging and introducing new business trends to maintaining a healthy work-life balance, their contributions remain an integral part of the Just Fresh Point success story.