An artist’s primary job is to create and express themselves innovatively. However, today’s independent artists must also focus on marketing and maintaining visibility among fans, primarily through social media. While this is crucial, it should not overshadow their creative work.

Managing social media can be overwhelming without a clear strategy. When starting, artists must define their desired outcomes, such as increased visibility, showcasing their art, generating leads, or building a fan community. There isn’t a universal approach, but two main strategies exist: hiring a social media manager or handling it personally.

For those managing their own social media, it’s important to list all platforms (e.g., Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Snapchat) and identify which ones yield the most engagement. Then focus on content creation for the most effective platform. One can always distribute the same content across others and save time. For example:

– YouTube: New videos, live concerts, music highlights
– Instagram: Content distribution, photos from past programs
– Facebook: Content distribution, photos from past programs
– LinkedIn: Content distribution, photos from past programs
– Google Listing: Lead generation, services offered, photos from past programs

Creating a content calendar is essential. This schedule helps with the what, when and where to post, providing structure without being overly rigid. While consistency is key, flexibility allows for adjustments as needed.

In conclusion, while social media is essential for an artist’s visibility, it should be balanced with their creative pursuits to avoid becoming overwhelming. Do share your thoughts via email at taalmagic@gmail.com